The EU AI Act Keeps Moving: Is Your AI Governance Keeping Pace?
In practice, this means organizations need to pay closer attention to how AI is presented and disclosed. Among other requirements:
people must be informed when they are directly interacting with certain AI systems, unless this is already obvious
providers of generative AI systems must enable AI-generated or manipulated content to be identified through machine-readable marking
deepfakes must be clearly disclosed and
AI-generated or manipulated text published to inform the public on matters of public interest must be labelled in certain circumstances.
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